It’s Faux, Don’t You Know?

It’s time to battle the cold with some luxurious faux fur. It’s a key fashion trend that is currently exploding all over the catwalks. Things are finally changing in the fashion world, and designers are now reluctant to use real fur for ethical reasons.Unreal Fur Black Coat

A fashion revolution

Animal rights organisation PETA claim that most of the fashion designers (around 80%) that showcased their work at London Fashion Week this year favoured faux fur over real fur. This is very encouraging and great news for animal lovers. Now that faux fur is the thing to be seen in, fashionistas don’t have to feel guilty when rocking this gorgeous look.

High quality faux fur

Another reason why faux fur is becoming so popular is because thanks to technology, it’s nearly impossible to tell the difference between real and fake these days. A decade or so ago, faux fur wasn’t made from the best quality materials and it didn’t come close to the real thing.

Now, we have the tools and techniques to create stunning faux fur that perfectly mimics the real thing. It looks and feels exactly the same, and keeps you just as warm and cosy. Faux fur designer Adrienne Landau says ‘We can do knitted fur, printed fur, almost everything that we do in the real. With all the new technology, you can do the unexpected and nobody will realize that it’s faux.’Unreal Fur Jacket


How to wear faux fur

Faux fur is being used in all sorts of creative ways on the runways and designers, fashion bloggers and models are favouring bold colours and funky designs. This trend will add a fresh injection of colour to your winter wardrobe, as well as make some of your outfit combos far more quirky and eye catching.

Those wanting to make an impression are favouring brighter colours and stand out patterns over plain faux fur and neutrals. However, if you want to go for a more understand look then try plain black, beige or brown faux fur.Unreal Fur Jacket

You can tailor your faux fur look to your individual style, as there are so many different ways to wear this trend. It’s not just fur coats that are proving popular, it can be used on many other items of clothing and accessories. You can stay simple, with a faux fur accessory such as a cute clutch bag or a pom pom bag charm, or you can go all out and opt for a large fur coat.

Gilets are a great way to introduce yourself to this trend, as they are very versatile and sophisticated. For example, this Unreal Fur Patches of Winter faux fur gilet, which can be teamed with grey or black skinny jeans and some chunky boots.  If you want to keep things simple, opt for a fur scarf to finish your outfit.

With a chilly winter just around the corner, now is the time to treat yourself to a warm coat to get you through the colder months in style. This super cosy Furever black faux fur coat will add a touch of class to all your winter outfits.

If you don’t want something as heavy as a full coat, go for a statement jacket instead. This Unreal Fur mocha faux fur jacket looks fabulous with skinny jeans and brown boots for a more casual look. If you want to dress things up a little for a sophisticated evening out, try this fire and ice teal jacket. Pair it with a plain top, smart black trousers and some black pointed pump stilettos.

Faux fur bags are making an appearance on just about every fashion blog, and they are an item everyone should have in their AW15 accessories collection. From cartoon inspired bags to animal print and bright neon colours, there’s a bag to suit everyone. They are perfect for shopping trips or as a quirky clutch bag to take out on the town.

Some bold fashion fans are even happy to double up on faux fur, but as it is very eye catching, take care not go overboard. This trend really is very varied and allows you to define your own personal style.


Unreal Fur

Check out our full range of Unreal Fur here and wear faux fur your way.