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Henry David Lee set up the HD Lee Mercantile Co in Kansas, 1889 specialising in the production of denim dungarees, overalls and railroad jackets. Lee released the first ever pair of jeans designed for cowboys and rodeo riders In 1924, followed by the 101Z in 1926, the first ever zip-fly jeans. In 1944 they re-branded the cowboy range as Lee Riders and introduced the famous Lazy-S stitching on the back pockets. Years later and Lee denim is worn worldwide.